Cluis Arts

Spooners is a fast-developing frozen yogurt store with aspirations of becoming a franchise in the midwest. We went with an old school pastel palette reminiscent of 50’s style icecream trucks. Using a modern font (Bryant) to modernize the appeal, this logo will have lasting appeal across the many markets they hope to enter.

West Michigan Allstar is a localized highschool sports blog whos dedication to coverage borders on insanity. When we started this project we tried to develop a visual that was consistant to all the sports covered by the blog. We finally came up with the concept of athletic tape, which as all athletes know you pretty much can’t live without. This along with the site redesign we did gave WMA and highschool sports the look they deserve.

NorCal Exotics is an import car rental company that specializes in high end sports and leisure vehicles. The owner was searching for a mark that felt like a fleur-de-lis, but with a few steps off. After a little trial and error, I think we ended up with a solid logo that looks both exotic and traditional simultaneously.

Lively Up! is a graphic designer with a flare for embedding meaning into her work. We opted to honor that trait and used a butterfly as a symbol for transformation, from concept to eventual final work, just like the creative process its self.

A budding couture fashion designer from the Caribbean, Jn. Marie had a solid foundation of aesthetics to work from. Through several discussion we developed a logotype and an abbreviated version to label her company, and product with. We went with lower case text in a response to the traditionally male dominated design seen in many fashion brands.

Great Blue Communications felt that their service should reflect speed, grace, and wide-eyed awareness to their clients. Luckily for us, this company is situated in a native environment for the Great Blue Heron, which embodies all of those traits. They were great to work with too!

A multimedia firm specializing in film and photography, our goal was to establish a mark that would suggest the camera medium, but not overtly. When taking in a scene many photographers and cinematographers use their fingers around their eyes to frame the scene. The mark reflects that framing.

Gen-C is an organization focusing on the Millennial Generation and activism. Their goal is to promote using the power of the internet to reach out and effect change in government. Here again we were facing a conflict of establishment, without the stigma. The logotype is solid and stable, while the mark has a more whimsical feel.

BTP started from a very simple desire: to share some of author Ago Cluyten’s experiences with others who are facing similar challenges, and learn from each other through mutual interaction. We wanted something with an iconic feel, and something that suited the web 2.0 aesthetic. I think we got there.

GearHub is an installment based, payment system that sells quality electronics to those who prefer to pay in weekly installments rather than in one lump sum. For the mark we went with a power button so common on electronics…with a little twist to the right to mimic the “G” in GearHub.

Artcons is a small scale art gallery with a conscious. Providing small artist with an avenue to show their work in a manner that suited their beliefs. The imagery they were searching for was a bird free from it’s cage. Something to denote the possibilities inherent when one works without the restrictions of popular opinion, financial implications, or the mob mentality often present in the art world.

KoWerk is a launching pad for micro-businesses, offering services to the independant worker who would normally work in cafes or from home. The founder said one of the biggest problems he had with working outside his home on his laptop was finding place to plug in. We took this problem and turned it into a solution. Now he has a brand with a creative outlet built right in.

Fourth Coast Cafe has been independently owned and   operated for 15 years, and after scores of competitors coming and going they wanted a logo that says permanence but still feels fresh. We went with a heavy slab font and some type-art. Simple and straightforward, like the business itself. I also created their website and merchandise.

Kevin Elsner has decided he wants to branch out his private practice to provide assistance to individuals to prepare taxes. We decided early on that we wanted at all costs to avoid the typical scales of justice and scroll icons that normally adorn law and tax professionals. While digging through some information about his company one item that kept coming up is the section symbol so prevalent in legal documents. Given that the tax group is a subsection of his larger practice, it seemed a suitable fit.

Dormtrader is a Facebook application that allows its users to quickly search book, music, and movies available for sale through other Facebook users as well as big online retailers, and finds the best price. They wanted to mimic the look of Facebook but not copy it, I think this was a solid compromise.

A Florida based marketing Guru, Colexi is all about customer satisfaction, and innovative thinking. Founder Matthew Cox is all about looking at SEO from a different perspective, so we decided standing the “i” on its head was a way to illustrate the idea and add some punch to the logotype.

Alliance of Youth Movements is in the process of rebranding themselves. They wanted to go with a younger more dynamic look. While the process for this is difficult (dealing with the State Dept. who they are affiliated with for example) we are really excited about the outcome of the new logo.

Almog is a interactive design professional working in Israel. When searching for a concept for a mark, Almog said his name meant coral in Hebrew. The rest was concept, revision, and in many ways self-evident.