Cluis Arts

ICHC is a response to Chatroulette, in which user converse in a multi-cam based room. This service allows its users to create their own rooms, moderate content, and develop communities around topics of their interest.

PTE is a small scale letterpress business that provides small-run affordable letterpress for weddings, personal stationary, and businesses.

HaveMyShift allows employees of the service industry the ability to manage and exchange shifts. Focusing primarily on Starbucks employees in the greater Chicago area, this company has the scalable legs to go far.

Fortis is a DIY unsecured debt program that allows the consumer to track their unsecured debt, manage payments, and enables them to get their spending under control.

Crimson AV are display mounting specialists focusing on dealer level products.

Spooners is a fast-developing frozen yogurt store with aspirations of becoming a franchise in the midwest. We went with an old school pastel palette reminiscent of 50’s style icecream trucks. Using a modern font (Bryant) to modernize the appeal, this logo will have lasting appeal across the many markets they hope to enter.

West Michigan Allstar is a localized highschool sports blog whos dedication to coverage borders on insanity. When we started this project we tried to develop a visual that was consistant to all the sports covered by the blog. We finally came up with the concept of athletic tape, which as all athletes know you pretty much can’t live without. This along with the site redesign we did gave WMA and highschool sports the look they deserve.

NorCal Exotics is an import car rental company that specializes in high end sports and leisure vehicles. The owner was searching for a mark that felt like a fleur-de-lis, but with a few steps off. After a little trial and error, I think we ended up with a solid logo that looks both exotic and traditional simultaneously.

Lively Up! is a graphic designer with a flare for embedding meaning into her work. We opted to honor that trait and used a butterfly as a symbol for transformation, from concept to eventual final work, just like the creative process its self.

A budding couture fashion designer from the Caribbean, Jn. Marie had a solid foundation of aesthetics to work from. Through several discussion we developed a logotype and an abbreviated version to label her company, and product with. We went with lower case text in a response to the traditionally male dominated design seen in many fashion brands.

Great Blue Communications felt that their service should reflect speed, grace, and wide-eyed awareness to their clients. Luckily for us, this company is situated in a native environment for the Great Blue Heron, which embodies all of those traits. They were great to work with too!

A multimedia firm specializing in film and photography, our goal was to establish a mark that would suggest the camera medium, but not overtly. When taking in a scene many photographers and cinematographers use their fingers around their eyes to frame the scene. The mark reflects that framing.

Gen-C is an organization focusing on the Millennial Generation and activism. Their goal is to promote using the power of the internet to reach out and effect change in government. Here again we were facing a conflict of establishment, without the stigma. The logotype is solid and stable, while the mark has a more whimsical feel.

BTP started from a very simple desire: to share some of author Ago Cluyten’s experiences with others who are facing similar challenges, and learn from each other through mutual interaction. We wanted something with an iconic feel, and something that suited the web 2.0 aesthetic. I think we got there.

GearHub is an installment based, payment system that sells quality electronics to those who prefer to pay in weekly installments rather than in one lump sum. For the mark we went with a power button so common on electronics…with a little twist to the right to mimic the “G” in GearHub.

Artcons is a small scale art gallery with a conscious. Providing small artist with an avenue to show their work in a manner that suited their beliefs. The imagery they were searching for was a bird free from it’s cage. Something to denote the possibilities inherent when one works without the restrictions of popular opinion, financial implications, or the mob mentality often present in the art world.

KoWerk is a launching pad for micro-businesses, offering services to the independant worker who would normally work in cafes or from home. The founder said one of the biggest problems he had with working outside his home on his laptop was finding place to plug in. We took this problem and turned it into a solution. Now he has a brand with a creative outlet built right in.

Fourth Coast Cafe has been independently owned and   operated for 15 years, and after scores of competitors coming and going they wanted a logo that says permanence but still feels fresh. We went with a heavy slab font and some type-art. Simple and straightforward, like the business itself. I also created their website and merchandise.